A Business Development Center, or BDC for short, is essentially a way for a dealership to get the word out about great deals and offers. In some ways, the BDC is used as a way to increase the effectiveness of marketing, but it’s also made to make car shopping easier. For example, a BDC representative can work with you to tell you about the latest cars on the lot or this month’s special deals. Not to be confused with Customer Service Representatives, the BDC is about effective marketing.
How does it work?
A Business Development Center works largely through the telephone. You may hear an ad on the radio or see a deal on TV. The BDC works to reach out to customers who might be interested in these deals and ads, making the dealer’s marketing more effective. It’s a win-win for both the customer and the dealership. In short, the BDC team works to bring in more customers while also spending more time one-on-one with customers to learn exactly what that customer is looking for. It’s like having a personal attendant that walks you through the car-buying process.
A Successful BDC
The most successful Business Development Centers revolve around quality and commitment. A professional team works to engage with customers on an interactive level, learning the most important aspects of the driving experience so the BDC can help find the right car. The best BDCs work to find additional opportunities, and many are carefully monitored to improve performance.
Here at Bryan Honda we’re committed to finding you the best deals and cars around. New cars, used cars, sports cars, and minivans—we have it all. Not only will you find the best quality around, but we also have truly affordable pricing for those looking to save money. Stop by today for more information.